El Kef

Sabon El Kef is a household name in Morocco. It’s been around for some 80+ years. So when they introduced a new product it was kind of a big deal and asked for a fresh treatment of conventional cleaning imagery.

Agency: Shem’s Publicité
Production: Christophe Zietara, Videorama
Director: Henk Loorbach
DoP: Michael Brooke
Art Dpt: Saskia De Wildt, Artstikke
Post prod: Videorama
Grading: Guillaume Paoletti