El Kef Cycles

A tongue in cheek nod to all you retail fashion ads out there!
Made for El Kef, the detergent that keeps your clothes brand new, cycle after cycle.

Client: El Kef
Agency: Shem’s Publishing
Creatives: Amine Benkiran

Director: Henk Loorbach
Production: Christophe Zietara, Chaimaa Fachtal, Ziet Productions
DoP: Bas Andries
1st AD: Hamza Boumalki
Art Dpt : Fatim Najih
Editor : Julien Fouré
Music : Reda, RKOV Music
Sound : Hicham Simouri
Online : Free Monkeys
Grading : Guillaume Paoletti